1) Information about the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to identify you personally.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Mario Röpenack, Hainbuchenring 10, 18147 Rostock, Germany, Tel.: 01628231732, Email: hausbau@mr-baugeschaeft.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. requests to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long each cookie is stored for in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to execute the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the event of consent being given, or in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contact us

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when you use a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Paragraph 1 Letter f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Paragraph 1 Letter b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

5) Use of social media: social plugins

Twitter plugin as Shariff solution

Our website uses so-called social plugins ("plugins") of the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter").

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the Twitter servers. When you click on the button, a new browser window opens and calls up the Twitter page, where you can interact with the plug-ins there (if necessary after entering your login data).
Twitter Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and the further processing and use of data by Twitter, as well as your rights and setting options to protect your privacy, please refer to Twitter's privacy policy: https://twitter.com/privacy

6) Online Marketing

6.1 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your Internet browser under the keyword "User Settings". You will then not be included in the conversion tracking statistics. We use Google Ads due to our legitimate interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f GDPR. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for making an objection described above.

6.2 idealo performance tracking

We use tracking technology from Ingenious Technologies AG, Französische Straße 48, 10117 Berlin, to establish the connection between a user's click on an advertisement or a display of an advertisement (touch point) and an action you take (e.g. a purchase in the online shop or a newsletter registration). At each touch point, your browser sends an HTTP request to the Ingenious server, with which certain information is transmitted.

This information includes the URL of the website on which advertising material is placed (referrer URL), the browser identifier (user agent) of the end device (including information about the device type and operating system), the IP address of the end device (this IP address is anonymized by Ingenious before storage), HTTP header (data packet automatically transmitted by your browser with various technical information), the time of the request and, if already stored on the end device, the cookie with its entire content.

A cookie is a small data packet that is exchanged between your browser and the server. Information relevant to the web application can be stored and transmitted in this data packet, e.g. the contents of a virtual shopping cart.

The tracking technology stores cookies on your device to document actions. The cookie stores information about the last touch points (i.e. when a specific advertising medium was displayed or clicked on by a device). A cookie ID generated by Ingenious is also stored in the cookie. Ingenious stores the data about the touch points that have occurred and information about your actions for this cookie ID. The stored touch points can be combined to form a sequence chain (user journey).

When you request an action, the order number and the shopping cart value of your order are usually transmitted and saved by Ingenious. In addition, the following values can be transmitted and saved: your customer number, new customer characteristics, your age and gender, and the information you provided in a customer survey.

The information and cookies transmitted to Ingenious serve exclusively the purpose of correctly allocating the success of an advertising medium and the corresponding billing and are justified by our legitimate interests in accordance with Art. 6 Paragraph 1 Sentence 1 Letter f of GDPR.

If you do not want cookies to be saved in your browser, you can do so by changing the browser settings accordingly. You can deactivate the saving of cookies in your browser under Tools/Internet Options, restrict them to certain websites or set your browser to notify you as soon as a cookie is sent. Please note, however, that in this case you must expect a limited display of the online offers and limited user guidance. You can also delete cookies at any time. In this case, the information stored in them will be removed from your device.

The collection and processing of tracking data can also be deactivated by calling up the tracking opt-out page named below:

https://marketing.net.idealo-partner.com/ts/317335/tsv?settrackingoptout

When you visit the tracking opt-out page, a special cookie is written, which deactivates tracking in the current web browser of the device. However, tracking will be reactivated as soon as you delete the tracking opt-out cookie.

Below we will tell you which cookies are used in detail by our tracking technology:

The cookie named "tsv" is written when an advertising medium is displayed. This cookie contains a cookie ID and a list of data about the last view - touch points, consisting of time, referrer URL and ad media code (unique identification of an advertising medium, which contains information about the sales channel, publisher, publisher's website and advertising medium).

The cookie named "tsc" is written when an advertising medium is clicked. This cookie contains a cookie ID, a list with the data about the last click - touch points, consisting of time, referrer URL, ID of the page in the customer's shop system and ad media code (unique identification of an advertising medium, which contains information about the sales channel, publisher, publisher's website and advertising medium).

The cookie named “trackingoptout” is written when the opt-out link is clicked to deactivate tracking for the current web browser of this device.

To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for making an objection described above.

7) Web analytics services

Google Analytics

Google Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files saved on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is usually transferred to a Google server and saved there; this may also involve transmission to Google LLC servers in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. This extension means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent cookies from being saved by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. In addition, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on this link again): Disable Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for making an objection described above.

8) Rights of the data subject

8.1 The applicable data protection law grants you comprehensive rights as a data subject (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:

  • Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed of the guarantees in accordance with Art. 46 GDPR when your data is forwarded to third countries;
  • Right to rectification in accordance with Art. 16 GDPR: You have the right to have inaccurate data concerning you rectified without delay and/or to have incomplete data stored by us completed;
  • Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved, or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
  • Right to information in accordance with Art. 19 GDPR: If you have asserted your right to rectification, erasure or restriction of processing vis-à-vis the responsible party, this party is obliged to inform all recipients to whom the personal data concerning you was disclosed of said rectification, erasure or restriction of processing, unless doing so should prove impossible or involve disproportionate expenditure. You have the right to be informed of these recipients.
  • Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;
  • Right to revoke consent granted in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation;
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

8.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

9) Duration of storage of personal data

The duration for which personal data is stored is determined based on the respective legal basis, the purpose of processing and – if applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of an explicit consent in accordance with Art. 6 (1) (a) GDPR, these data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.



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